On Thursday, July 14, Annalect and MORGENFRISK are hosting a webinar about the advantages of in-housing marketing technology. The main focus is on the ad server as a connecting factor and single-point-of-truth. We would like to invite you to register for the webinar for free.
Getting grip on your data
For marketers, ownership of first party data is a hot issue. They focus mainly on owned channels that can be mapped with Google Analytics, customer data platforms, CRM systems, etc. However, there is also a world outside your own website and app: paid advertising, which is less easy to fathom. How do you get a grip on your data? How do you centralise data together to make it as profitable as possible?
The central ad server
A central ad server is an excellent way to bring together the data flows of paid media. It enables you to get an overview and set benchmarks. It also ensures a more efficient way of working within your organization. A central ad server will ensure that specialist teams within paid media can work better together. This will give everyone a cross-channel view and they will no longer optimize in silos.
What will you learn:
- How different departments in your organization get the most out of martech.
- Why an ad server makes you owner of your data and gives you more control over your digital marketing.
- How to use an ad server optimally, both technically and in your organization’s setup.
- Why interplay between people and technology results in resource, time and cost advantages during the inhousing process.
With this knowledge, you can structure your organization and teams in a way you’ll benefit of all advantages of the central ad server.
Anton Kanis (Managing Director, Annalect) en Marc Gooijer (Partner, MORGENFRISK).